The Blue Note explained
“These can't be the only notes in the world, there's got to be other notes some place, in some dimension, between the cracks on the piano keys.”
Marvin Gaye
Making the right decisions is key in business. You could choose the same old story or take the unconventional route and go beyond the noise.
In music, blue notes are unconventional notes. They give musicians more ways to be expressive, remarkable and resonate with their audience.
So, in a world where all brands compete for people’s mental availability, knowing which step to take to capture their imagination is more crucial than ever.
Push the boundaries wider. Go for the edges.